Films that move
audiences.
And the needle.

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Brand Films· Commercials· Documentaries· Corporate· Motion· Education· Brand Films· Commercials· Documentaries· Corporate· Motion· Education·

A New York / New Jersey video production company making cinematic brand films, commercials, and documentaries for companies, agencies, and institutions that take storytelling seriously.

02 / Selected Frames

The work
itself.

A curated set of recent films. Every piece begins with the same question: what is this film actually about?

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Trusted by brands, agencies, and institutions including

Vanguard
Adobe
Merck
GEICO
Verizon
Google

Why clients
hire us.

01 videocam

Craft that earns attention

Broadcast-grade cameras, feature-trained cinematographers, and a color suite calibrated to the standards broadcast networks demand. The work has to look like something before anyone will believe what it says.

02 record_voice_over

Stories that earn trust

Our documentary roots mean we know how to get real answers out of real people on camera. Your CEO, your customers, your students, your nonprofit beneficiaries, they sound like themselves, not like a press release.

03 handshake

A senior partner, not a vendor

You work directly with the director from first call through final cut. One creative lead, one voice, one person accountable for the whole film. No account manager, no junior handoff, no phone tag.

04 trending_up

Outcomes, not just output

We ask about your audience and your distribution plan before we pitch. We build the film for where it's going to live. And we check in 30 days after launch to see what worked, so the next one works harder.

04 / Process

From first call
to final cut.

Most of our projects are led start-to-finish by the director. You'll know exactly what the film is, what it costs, and when you'll see the next cut, before we ever pick up a camera.

Step 01

Discovery call

30 minutes, no obligation. We listen, ask about audience and goals, and tell you honestly whether we're the right fit.

Step 02

Treatment & estimate

A written creative treatment and a fixed, line-itemized budget, so you know exactly what the film is and exactly what it costs before we start.

Step 03

Production

Pre-pro book, crew, cast, locations, shoot. Director-led. Tight updates at every milestone.

Step 04

Delivery & review

Final cut, deliverables for every platform, and a 30-day performance check-in. We want to know what worked.

What we
make.

01

Branded Content & Brand Films

Mini-documentaries and anthem pieces that make audiences feel something about your company.

02

Commercials & Spots

:15, :30, :60, and :90 spots for broadcast, OTT, YouTube, Meta, and TikTok.

03

Documentaries & Docu-Series

Long-form storytelling for broadcasters, foundations, nonprofits, and brand publishers.

04

Corporate & Institutional

CEO films, investor videos, employee communications, recruitment, and training.

05

Motion Graphics & Animation

2D, 3D, and hybrid motion design, in-house, integrated with live action.

06

Education & Nonprofit

Schools, universities, foundations, and mission-driven organizations.

06 / Questions

Before you
ask.

The questions we hear most often from marketing directors, agency producers, and institutional buyers.

How much does a video cost?

Our projects typically start at $15,000 for a single branded film and scale to $150,000+ for a documentary series or campaign. Every project gets a fixed, line-itemized estimate, no surprises.

How long does a project take?

Most branded films deliver in 2–4 weeks from kickoff. Commercials on a tighter schedule can move in 2–4 weeks. Corporate work ranges from 2 to 6 weeks depending on access and scope.

Do you only work in New York and New Jersey?

We're based in Ridgewood, NJ and shoot constantly across the tri-state. We also travel nationally and internationally. Past shoots include motorsports events, branded films in remote environments, and on-location documentary work.

Do you work with agencies?

Yes, a significant portion of our work comes through creative and marketing agencies. We're fluent in agency workflow, speak treatment / PPM / director's cut / agency cut / client cut, and stay behind the brief. White-label available.

What industries do you specialize in?

We make brand content for mid-market and enterprise companies across a range of sectors including healthcare, financial services, culture, nonprofit, and education.

What makes Metaphor different from a typical video production company?

You work with the director, not an account manager. Every film starts with story, not shot list. And we review performance 30 days after launch to see what actually worked, because we want the next film to work harder.

What we make

Every format.
One standard.

From a :30 spot to a feature-length doc — director-led, story-first, built to last.

07 / Start

Tell us about
your project.

A 30-minute call, no obligation. You'll talk to the director who would make the film, not a sales rep. We'll ask about your audience, your goals, and your deadlines. If we're the right fit, we'll send a written treatment and a fixed estimate within a week. If we're not, we'll tell you honestly and recommend someone who is.