A Plus Care.
APluscare is an award-winning behavioral health organization in New Jersey that helps keep children, adult and elderly individuals safe, healthy and as independent as possible in their community.
Client
A Plus Care
Director
David Dessel
Year
2025
Services
Direction · Production · Post
Care with purpose.
A Plus Care is a non-profit organization dedicated to providing meaningful support and care to the communities it serves. This film tells their story from the inside, the people, the work, and the mission that drives it.
Make the invisible visible.
Non-profit work often happens in spaces the camera rarely enters. The challenge was earning access to those moments, the quiet, human exchanges where the real work of care takes place, and translating that intimacy into something an audience could feel.
Let the work speak for itself.
Rather than narrating the mission from the outside, the film puts the audience inside it. Real people, real moments, real stakes. The story of A Plus Care is best told by the people living it, the film's job was simply to be present for that.
"This film captures exactly what we do and why it matters."
— Cindy Wong, APluscare Behavioral Health
Tradition
Commercial